01. Why We Mirror

In this lesson

Mirroring is finding a store that is already winning and building your own branded version of its page. You copy the structure, never the words or the pictures.

Step by step

1. Find a store that is winning on the back of one product. Many ads pointing at one product is the sign.
2. Count how many ads it is running right now in the Meta Ad Library. 50 to 100 active ads means six figures. Thousands means millions a month.
3. Check that its top ads all send people to the same product page. That page is the one you mirror.
4. Write down its money system: the ad, the page, and the product.
5. Go down the page and note its sections in order: gallery and buy box, social proof, before and after, steps, us versus them, FAQ, reviews.